About us

It all began in 2019 with a group of five friends and an unforgettable trip to London. Our goal was to visit a friend and immerse ourselves in the city’s vibrant atmosphere.

In our search for new culinary delights, we ended up exploring the famous Soho district, a place that quickly captivated us with its authenticity, creativity, and unexpected surprises. Among its lively streets, we discovered a special spot: the Soho Joe restaurant.

The unmatched flavor of its pizza and the unique vibe of the neighborhood left a lasting impression on us. Inspired by that experience, the name "Soho Joe’s" was born, a tribute to that moment and the adventurous spirit we shared.

Since then, Soho Joe’s has become more than just a name; it’s a symbol of friendship, a passion for authentic flavors, and the magic that comes from living new experiences. Our journey is a celebration of those genuine connections and the stories that emerge from sharing unforgettable moments.

Soho Joe’s isn’t just a project, it’s an experience. It reflects a philosophy: to enjoy life, explore with curiosity, and share the best moments with those who matter most.