About us

It all began in 2019 with a group of five friends and an unforgettable trip to London, where the goal was to visit a friend and immerse ourselves in the vibrant atmosphere of the city.

In our search to discover new culinary delights, we ended up exploring the famous Soho district, a place that quickly captivated us with its authenticity, creativity, and unexpected surprises. Among the lively streets, we found a special spot: the restaurant Soho Joe.

The incomparable flavour of their pizza and the unique vibe of the neighborhood left an indelible mark on us. Inspired by this experience, the name "Soho Joe's" was born, as a tribute to that moment and the adventurous spirit we shared.

Since then, Soho Joe's has become more than just a name; it’s a symbol of friendship, a passion for authentic flavours, and the magic that happens when you embrace new experiences. Our journey is a celebration of those genuine connections and the stories that emerge when sharing unforgettable moments.

Soho Joe's is not just a project; it’s a reflection of a philosophy: to enjoy life, explore with curiosity, and share the best moments with those who matter the most.